How are direct-mail sales messages and e-mail sales messages similar, and how are they different?

 

Direct-mail sales messages and e-mail sales messages are similar in that both use messaging to sell a product or a service. Both methods if unsolicited is considered junk mail or spam; which lowers the chance of the message being read.

E-mail messaging is sent electronically, while direct-mail sales messages are print ads that can be sent through the postal service or delivered directly to the attended persons.

E-mail sales messaging limits the creativity of the marketing information needed to effectively sale a product or a service.  On the other hand, direct-mail sales messages, by being a print ad allows for more creativity in how the marketing information is relayed.

Direct-sales messaging can target a geographic area, which allows you to target your message to a very specific audience.  E-mail messaging may not be able to target their audience as easy as the direct-sales messaging.

Sending a e-mail as a way to sale is  quicker and more interactive than direct-sales messaging.  People usually view their e-mails a least twice daily, where as a good portion of people only check their mail box twice a week.

Direct- mail sales messaging and e-mail sales messaging have differences and similarities. Which explains why both methods are used with the understanding that utilizing both methods are advantageous in marketing the sale of products or services.