Direct-mail sales messages and e-mail sales messages
are similar in that both use messaging to sell a product or a service. Both
methods if unsolicited is considered junk mail or spam; which lowers the chance
of the message being read.
E-mail messaging is sent electronically, while
direct-mail sales messages are print ads that can be sent through the postal service
or delivered directly to the attended persons.
E-mail sales messaging limits the creativity of the
marketing information needed to effectively sale a product or a service. On the other hand, direct-mail sales messages,
by being a print ad allows for more creativity in how the marketing information
is relayed.
Direct-sales
messaging can target a geographic area, which allows you to
target your message to a very specific audience. E-mail messaging may not be able to target
their audience as easy as the direct-sales messaging.
Sending a e-mail as a way to sale is quicker and more
interactive than direct-sales messaging.
People usually view their e-mails a least twice daily, where as a good
portion of people only check their mail box twice a week.
Direct- mail sales messaging and e-mail sales messaging
have differences and similarities. Which explains why both methods are used
with the understanding that utilizing both methods are advantageous in marketing the sale of products or services.
